Through the Blue Doors

Greg Cotta · Seasons Coffee Roasters

Every brick-and-mortar has a story before the doors ever open.

For Greg Cotta and Seasons Coffee, that story includes building a coffee community, navigating COVID, evolving an online club, and eventually creating a physical home inside one of Sacramento’s most recognizable creative spaces.

Walk through the blue doors at CLARA today and you’ll find Seasons Coffee Roasters alongside the Sacramento Ballet.

But this month at Bloom, we’re talking about everything that happened before those doors opened.

The pivots. The uncertainty. The decisions. The resilience. And what it actually looks like to keep building when the original plan changes.

The Bloom List

What we’re reading

The E-Myth Revisited
Michael E. Gerber

The Bloom team is reading this one together right now.

It’s a reminder that building a business and doing the work of the business are two very different things.

At some point, growth asks us to step outside the day-to-day and think about the systems, people and structure that allow what we’re building to grow beyond us.

What are you reading?

Hit reply and send us the book currently sitting on your nightstand, desk or Audible.

We may add it to our list.

NEXT IN THE ROOM

Leon Vamba, Founder of LinkTile

Dr. Sarah Almilli, Founder of EverMint

September 24, 2026

WANT THE MIC?

Image

Speaker Opportunity

Have a story, lesson or perspective worth bringing into the room?

Bloom is looking for founders, creatives, entrepreneurs and local leaders who have something meaningful to share with our community.Add Subtext text. Click "Edit Text" to update the font, size and more.
To change and reuse text themes, go to Site Styles.Add paragraph text. Click “Edit Text” to update the font, size and more.
To change and reuse text themes, go to Site Styles.